THE Journal

EXCLUSIVE HIRES OF PREMIUM PROPERTIES

Occasionally there’s a type of event where really the venue you require needs to be exclusive. Perhaps it’s an intimate event and by it only being your guests there, this adds to the feeling of exclusivity. Perhaps it’s a brand or product launch and you need a space which secures privacy for the duration of the event. Sometimes it’s just that you’d like a really special feeling to the occasion and taking a property exclusively fits that bill. This article looks into considerations we make when looking at exclusive properties to hire.

Q: HOW DO I FIND EXCLUSIVE PROPERTIES TO HIRE? 


A lot of the smaller boutique hotels will offer an exclusive hire along with stand alone venues such as castles and manor houses. However not all. It can sometimes be against the ethos of a property to exclusively hire or perhaps they have a time restriction that an exclusive hire can only be booked a certain number of months out.We also find with hotels that there can be relocation charges if any of the hotel rooms have already been booked and there will almost always be a minimum spend.Rather than trawling the internet, please do give us a call as we can match the perfect exclusive properties to hire with your brief to avoid you wasting any time.

Q: WHAT TYPES OF EVENTS WORK FOR PRIVATE HIRE


Any type of event works well for an exclusive hire but we find that heavily branded events or very private celebrations tend to be the two main types of enquiry who come to us to find exclusive properties to hire. Matching the venue capacity to your enquiry is important–especially if you’re looking to accommodate guests as we need to ensure we have enough bedrooms on site and if not, a good number of similar level options within very close reach.

Q: WHY IS AN EXCLUSIVE HIRE SOMETIMES BETTER?

It’s not always going to be cheaper to hire a property, in fact it can often incure extra costs, however sometimes it’s the right decision and works better for the nature of the event. If for example, you’re a brand and you ideally want to create a very branded space for your top clients–perhaps you’re a skincare brand and you’d liketo switch out all the products across the property, or maybe a beverage brand so the mini bar needs to be exclusively on brand, then an exclusive is perfect. Especially with branding, be it with product or physical touches such as vinyls or signage, an exclusive hire allows you so much more flexibility here and to really go to town. Equally for private celebrations and weddings an exclusive hire just allows you to really settle into a venue and know that everyone there is part of your group. It creates a strong feeling of relaxation and you can really let your hair down.

FUN IDEAS WHEN YOU EXCLUSIVE A PROPERTY

When a venue is yours for a day or two, or longer, you can have lots of fun. We have had clients renaming rooms or on-site spaces such as the restaurants and adding personalised touches to the bedrooms, mini bars and spas. If you are going to the expense of exclusively hiring a venue then we feel adding these little touches is really fun and makes the event even more memorable.We design client specific programmes for exclusive hires and really aim to maximise the property and it's grounds. We also work closely with the catering teams to design bespoke menus and ideas which are specific to your group.It’s all about making the space feel truly yours for the time you’re there. If your event requires it, and your budget allows it, we’d highly recommend an exclusive hire. We’d love to talk to you more about the exclusive properties to hire which we work with regularly and how they could work for your event

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